New Developments

Houlihan Lawrence New Developments is a leading development-focused real estate division with specializations and extensive experience in design development, market research and analysis, creative marketing campaigns and strategic on-site sales programs that covers the greater Tri-state area.

Rye, NY

Locust Rye

Condominium

Tarrytown, NY

Greystone on Hudson

Subdivision

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Hyde Park, NY

River Ridge

Townhouse

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Greenwich, CT

62 Mason

Condominium

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White Plains, NY

The Ritz Carlton Westchester

Condominium

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Armonk, NY

The Byram Armonk

Condominium

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Our team has worked with a vast number of Developer & Builder clients north of New York City including
Paul Varsames Development, Robert Martin Company, Simone Development, Gardiner & Larson Homes, Belpointe Capital, Fareri Associates, Extell Development, and National Development.

New Developments Team

O 914-220-7000

Research

Advise On Site Acquisition and Development Potential
Conduct CPS-1 Test Marketing (NY Only)
Price Analysis and Release Schedule
Market Trends Analysis
Target Market Assessment

Design Development

Consult on Unit Mix, Unit Size and Layouts
Consult on Amenity Programming
Consult on Interior and Exterior Finishes
Consult on Upgrade Options
Consult on Selection Process and Procedures

Marketing & Branding

Message Development
Brand Identity (Name, Tagline and Logo)
Marketing Collateral (Print & Digital, Signage)

Sales Management

Create Customized Sales Presentation
Train and Oversee Sales Team
Database Management
Provide Real-Time Sales Reporting
Sales Negotiation
Closing Coordination